Warriors sign multi-year jersey partnership w/ Rakuten, reportedly worth $60m

Golden State's deal with Japanese company reported to be richest in NBA

Karl Buscheck
September 12, 2017 - 12:14 pm

The reigning champ Warriors have announced a reportedly monster multi-year partnership with Rakuten to include the Japanese company's logo on the team's jerseys beginning in the 2017-18 season.

According to ESPN's Darren Rovell, the deal is worth $20 million per season over the next three years, making it the richest patch advertisement contract in the NBA. That's roughly double the next largest deal, secured by the Cleveland Cavaliers.

The Rakuten badge will be included on all of Golden State’s practice, regular, post-season and Summer League jerseys.

“Rakuten is an innovative global leader that we knew would align well with our values and principles as an organization,” said Warriors President and Chief Operating Officer Rick Welts. “We have incredible fan support around the globe and this partnership is another way to not only continue to grow the Warriors brand globally, but also further connect with our fans in Japan, Asia and Europe.”

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